[Part 1] Google Adwords on a Shoestring Budget

**Reflections on Spending $27,014.79 on Google AdWords Within Six Months** Picture this: allocating a staggering $27,014.79 into Google AdWords in a mere half-year period. That’s the journey I embarked on, and it was enlightening, to say the least! It felt like I was endlessly dropping coins into a greedy slot machine, each time hoping for a big win. This is a fitting metaphor for my AdWords experience, although it’s not entirely a gamble. Here’s an in-depth look at the valuable lessons I gained from this costly adventure. If you’re contemplating diving into AdWords, or if you’re in need of some guidance to rejuvenate your existing campaigns, you’re in exactly the right place. I’m about to reveal the insights from this expensive experience. Wondering about the key takeaway? Keep reading, and you’ll learn how to maximize the value of every click.

No education is free. Over the years, my google Adwords spend has been getting smaller and smaller, yet I manage to be more and more competitive.

In this video (the first of a series) I am going to share with you some of the tricks to literally cut your web advertising spend in half AND actually improve your conversion rate in the process.

We blow the lid on:

• What is Quality Score and why is it so important?
• Targeting the right audience: Keyword selection
• Negative keywords

If you are an arborist, landscaper, or any tradesmen for that matter this could be the most valuable 15 minutes of 2016… Save thousands a month with these easy to implement tweaks to your Google Adwords account.

Keep your eye out in the coming weeks for more tricks to optimizing your Adwords campaign.